05 / LAUNCH
Deploy with
measurement built in.
The launch of any campaign or marketing endeavour is never just a simple case of “press publish.” What success looks like—and how it will be measured—needs to be determined before anything is made live.
Enter Launch ↓Launch is more than pressing publish.
Campaign structure, tracking, goals, events and reporting requirements should be built in prior to launch—not evaluated in the months after data has already begun to be collected.
Get the important decisions in place first.
Objectives, audience, message, measurement and quality checks create the foundation for a controlled launch.
Data should start with context.
When goals, events and reporting requirements are established before launch, the information collected afterward has something meaningful to be measured against.
Success has a reference point.
The right activity can be observed.
Meaningful actions are identified.
Performance has a structure.
Measurement begins with context.
This leads to increased learning and optimization.
Live with defined goals. Measured from the start.
Your marketing goes live with defined goals and the measurement infrastructure with which to analyze what occurs.
Read what performance is telling us.
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