01BUSINESS
YOUR BUSINESS
Products, services, brand positioning, business objectives, commercial priorities and current challenges.
POSITIONREADING CONTEXT
BUSINESSCUSTOMERSMARKETCOMPETITORSEXISTING MARKETING
FRAGMENTED INFORMATIONCONNECTED UNDERSTANDINGCLEARER DIRECTION
01 / DISCOVER
Great marketing starts with
understanding, not doing.
Before campaigns, content or channels are recommended, we get to know the business, market and customer—and how the forces around them interact.
01.1 / THE DISCOVER FOUNDATION
Understand the whole picture
before choosing the move.
Discovery goes beyond looking at the business in isolation. Customer demand, market conditions, competitors and existing marketing can all change the opportunity in front of us. The goal is a firm understanding of the current position and the desired outcome.
02CUSTOMERS
YOUR CUSTOMERS
Who they are, what they want, the problems they need resolved and what influences purchase behavior.
DEMANDREADING CONTEXT
03MARKET
YOUR MARKET
Demand, trends, opportunities and factors that can affect the business's ability to grow.
CONTEXTREADING CONTEXT
04COMPETITORS
YOUR COMPETITORS
What competitors offer, how they position themselves and the market advantages surrounding their offers.
POSITIONINGREADING CONTEXT
05MARKETING
EXISTING MARKETING
Website, SEO, advertising, content, conversion journey and the past and current efforts already in market.
EVIDENCEREADING CONTEXT
FIVE PERSPECTIVES→ONE CONNECTED VIEW→BETTER DECISIONS START HERE
01.2 / CONNECTIONS MATTER
We don't just collect information.
We look for relationships.
A business objective can change which market opportunity matters. Customer behavior can change the message. Competitive positioning can change what deserves investment. Existing marketing can reveal assets to build on—or assumptions that need to be challenged.
RELATIONSHIP ENGINE / 01.2INPUT CHANGESOBJECTIVE SHIFTS
BUSINESS × MARKETTHE MARKET OPPORTUNITY THAT MATTERS CHANGESRELATIONSHIP DETECTED
INFORMATION ISN'T THE INSIGHT.THE RELATIONSHIPS ARE.→UNDERSTANDING
01.3 / THE OUTCOME
Clarity on what's needed.
And what isn't.
Discovery gives us a clearer conclusion about what the business needs—not simply a list of marketing activities that could be done.
DISCOVER RESOLVES TOCLARITY
Not a longer list of activity. A clearer reason for what happens next.
THE SEONTUS METHOD / NEXT
01.3 / OUTCOME→01 DISCOVER — COMPLETE
Understanding gives us context.
NOW WE FIND WHAT'S HOLDING GROWTH BACK.
02 DIAGNOSE — READYContinue the system →